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From plumbers to star in the web: the “miracle” of Desatranques Jaén


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In this story, do not block nothing, neither the content, nor the plot, nor, certainly, the outcome, and not block anything because the future of this company breaks all the clichés of the logic. However, its history is that of a success wrought with his own hands and despite that, they remain true to their origins. Who are we talking about? Response to the Spanish: of Desatranques Jaén; response for the rest of the world: a small family business of plumbers that has jumped to the fame thanks to the undeniable success in social networks. How it has managed this family-run business with an activity so little glamorous sweep in Twitter, and others?

We talked, in particular, of 54,000 followers on Twitter for a company poceros of five people, but above all, a viralización without precedent in Spain of your videos and witty montages graphics. Halfway between the serious and the grotesque, the signature does not hesitate to show in their promotional videos to Isabel The Catholic queen, brandishing a sword or a knight Templar with a shield with the logo of the company. Its fame has achieved the brand is a kind of object of worship, and stop their trucks on the street to take selfies…

His latest folly, to do a series on web, which will consist of six chapters “in his first season” -as well as make clear to us – and that tells the story of three employees of the firm ‘blocked’: Mariola, in the job, Andrew, in the love and Ephraim, in the health. We will add to this audition for the presence of ‘demonic creatures’ in the sewers of Jaén for not being able to help feeling a great curiosity in the result. And we’ve talked with them to try to understand something of all this, although I do not know whether with much or little success… responds to Us by Jorge Manuel Herculano, the author of all this gibberish.

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Jorge Manuel Herculano – SMM of Desatranques Jaén

Digital Trends I Recognize that this interview I have always been disturbed because seeing what you are capable of marketing Desatranques Jaén, I thought that what the series could be of some joke…

Desatranques Jaén – Well, we still have time to turn it into a joke. But not, it would be a joke too heavy maybe. For the moment, the project is real and, if all goes well, will exit the series.

Digital TrendsIf you had to sum up your story in 30 seconds… what would you say?

It was decided between beers…

DJ – I would Say that we are a small company. We made a video greeting for christmas. The video became viral. People are interested in us, and that from then on, for we share many stories, jokes, memes, etc with the people in the biodiver sity newsletter.

Digital TrendsRemember that car commercial that said, “power without control is useless” can we say that ‘the fame without control’ either? How do you wear it?

DJ – the moment the only “famous” to the greeting and made into pictures is the truck of the company. So we get along well.

Digital TrendsI may Not stop to ask about your business model do you really still desatascando pipes as a core business?

DJ – Yes, of course we desatrancando roads, we also work with the merchandising of the company, but the main activity remains unclogging pipes.

Digital Trends One has the feeling of the series was decided in a night of drinks, how they happened and what is going to be?

DJ – (We respond to Juanjo, of the production company that made the series) The idea took several weeks macerándose in our heads, but it was a night of canes when decided to go for it more seriously and get in touch with Desatranques Jaén (back then we didn’t even know if the company really existed). It occurred to us because of the philosophy that distils this company seemed to be very consistent with the type of stories we like to tell. In the series, our desatrancadores will fight against monsters in the sewers that will be, in a way, a metaphor of other things.

DJ – Juanjo has already answered this question, I would add that on that night of reeds, probably, you heard such phrases as “sujétame the rum and coke” or “no eggs”…

The series will feature a cast of renown in the field of humour in Spain, with popular players such as Santi Rodriguez or Pablo Carbonell, and like all good viral that is intended to be the project is in the phase of crowdfunding to achieve financing which we do not doubt that they will achieve.

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