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CEO of Audi: the computer is the new power of the car

To accelerate the development of a new type of car that use the latest technologies of electric propulsion and automotización.

That is the goal that it has set the newly-appointed CEO of Audi, Markus Duesmann, with the project “Artemis”.

A plan to launch 75 electric models to 2029 and, thus, overcome to Tesla, the agency reported Reuters.

“In regards to the digitization, we are lagging behind, for now,” said Duesmann in an interview at the headquarters of Audi in Ingolstadt, in southern Germany.

To complete the project, Duesmann, bringing together 200 engineers from the parent Volkswagen Group. This creative team, in addition to create a car, design a new business model for any stage of the life of the model.

Markus understood that in the past, the industry considered the cars larger and with more power as the best.

“The technical development of the vehicles is no longer organised according to the size of the vehicle, but the electrical architecture and electronics of the automobile,” emphasized Duesmann, explaining that the premium models and value will differ according to the “computing power” and the quality levels of their sensors.

Artemis will be directed by Alexander Hitzinger, who was responsible for the projects driving autonomous Volkswagen and who was the racing team of Porsche that won Le Mans in 2015, 2016 and 2017.

Hitzinger also worked at Apple, where he developed products for autonomous vehicles

The team of Artemis will take advantage of the engineering expertise of Volkswagen Group, but will also have the authority to use external partners.

“If we gain speed with a service provider or a software company, so we will consider. Speed is extremely important, ” said Duesmann.

China will also play an important role, he added Duesmann, although he declined to give more details.

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