“What happens on your iPhonestays in your iPhone”. So says a giant notice projected on one of the faces of the building that houses the hotel SpringHill Suites Las Vegas. The intervention advertising Apple would have passed without penalty or glory, if not outside because the place and the time.
It turns out that the structure of the accommodation of the Marriott chain is perfectly visible from the Convention Center of Las Vegas (LVCC), which hosts the Consumer Electronics Show (CES) in 2019, a sample históricame ignored by the signing of the apple bite.
According to the report of The Verge, the announcement in black-and-white invites those who observe it to enter the link apple.com/privacy, in which the company explains in detail the security associated with tools such as Apple Pay, Face ID and Apple Watch.
The message of the company from Cupertino, points directly at the Achilles ‘ heel of competitors like Amazon and Google: operational failures, particularly those associated to the privacy. The intelligent assistant of the first of them has starred in situations which are truly embarrassing.
In the course of 2018, Alexa recorded by mistake a conversation between a woman and her husband, and sent the file to the phone from a third party that was in the list of contacts of the partner, without having received any. Another episode culminated with the sending of 1,700 recordings to a person.
On another occasion, he declared spontaneously: “Every time I close my eyes, all I see is people dying.” Shawn Kinnear, the owner of the device who lives in San Francisco, California, insurance still dreams of the macabre prayer.
Dozens of users, a third time, you will be surprised -or frightened – when the intelligent assistant started to laugh suddenly, and a little gloomy, without having received any order or interaction.
The Verge recalled that Google Assistant and Android have been subjected to “numerous infringements of privacy” by using applications such as hello, OnePlus and Blu. The business model of Google is based on exploiting the data of its users, (while) Apple can afford to be presented as the most noble, because it sells hardware in place of ads”.
Finally, the chronicle noted that the owners of iPhone in China are “much less” protected against state spying their american counterparts, and that the delay of Apple to implement two-factor authentication probably contributed to the accounts of iCloud were involved in the infamous leak of photos of Celebgate”.
The indifference of Apple towards CES contrasts with the enthusiastic participation of Amazon and Google. In fact, this last has been trimmed part of the parking area of the headquarters of the fair to advertise your service Assistant, with a canvas that reads “Hey Google”.
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