Mobile Phones

The other side of the FaceApp Challenge, the challenge virus full networks

Smart phones modern come to market with cameras that are very strong and functions of photography, which include filters to minimize minor imperfections and look more handsome. However, contradictory to this, there are times that, far from wanting to see more young people, with skins more smooth and without wrinkles, many like to play to see how they would look when they get older. So much so, that the social networks of several countries have fallen into a new challenge viral that leads us to see our face of the future.

This is the FaceApp Challenge and consists, basically, of sharing in social networks photos or selfies in the us look more old. If you go to the app, a photo current, the service replicates filling of wrinkles, gray hair and other signs typical of the passage of the years.

This seems very harmless, especially if we take into account other challenges that became viral in the past. But, if you are concerned about your privacy, the FaceApp Challenge has a hidden face that you need to know, and is that not only is this a app to have fun and share photos with family and friends, that surprise by their realism. Below, we will explain to you everything you should know about the FaceApp Challenge, before uploading your photograph to this application.

la otra cara del faceapp challenge

Who is behind FaceApp?

If we are going to the official website of the application and pursue a little more, in the terms of use (Terms of Use), we see that the contact person of this app is called Yaroslav Goncharov and provides us with an address in St. Petersburg, Russia. Interestingly, the app store, the Google Store has other contact details with headquarters in Wilmington, Delaware, in the united States.

The terms that you agree to when using the app

In your terms it makes it very clear that, when using the application, you grant consent to FaceApp “to use the content of the user”. And, when using their services, you are accepting that “the content of the user can be used for commercial purposes”.

In addition, if we revise the privacy policy (Privacy Policy), we find some information that you should take into account before you download the app and play with it by uploading your photos. For example, in paragraph 3 it is revealed with whom we share our personal information:

“We may share user content and your information (which includes, among others, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are part legally the same group of FaceApp or which become part of that group, that is to say, the “Affiliates”. Affiliates may use this information to help provide, understand and improve the service (including the provision of analysis) and the services of the Affiliates (including providing experiences best and most relevant)”.

But then we wonder: who are these “affiliates” of the group? The app does not offer much detailed information about it, or presents links to learn more about this course corporate conglomerate. It is more, at the beginning of the privacy policy already makes it clear that the information that we provide directly to this company is “the content of the user (for example, photographs and other materials) that is published (the user) through the Service and communications between you and FaceApp. For example, we may send you emails related to the Service (changes / updates of features of the Service, technical notices, and security). Keep in mind that you may not opt out of receiving emails related to the Service”, reminds us.

That is to say, the app is full of a number of conditions and small print that it is better to know beforehand because, what at first may seem like a “Challenge” harmless, at the end you can not be both.

What says FaceApp?

FaceApp gave a detailed statement to TechCrunch, saying that it is possible that you could store the photos that are uploaded in the cloud, but which are subsequently deleted, citing as the main reason for the performance and the speed.

“We want to make sure that users do not load a photo repeatedly for each editing operation. Most of the images are deleted from our servers within 48 hours of the date of loading,” said the publication, adding that “we do not sell or share any user data with third parties”.

Government agencies warn of the use of FaceApp

Despite the assurances of FaceApp, the Democratic National Committee warned the presidential campaigns of not using the app, according to CNN. “This application allows users to perform different transformations on the photos of the people, as the ageing of the face of the person in the image. Unfortunately, this novelty is not without its risks: FaceApp was developed by the russians,” stresses Bob Lord, chief security officer of DNC.

More warnings

Legal experts in the networks has echoed concerns about this policy of the company, and alert users to how dangerous it can be to use it in order to look aged, beyond the shock or impression that can give us the result.

Examples of the use of FaceApp on social networks

*Article updated on July 17, 2019 by Milenka Peña.

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