Brands that are enshrined in the industry such as Apple, Microsoft, Qualcomm, Ericsson, Intel, and Huawei were the ones that were working with the Fraunhofer Heinrich Hertz of Germany for the construction of a new high quality code for tvs.
The great feature is that this codec is called H. 266 and Versatile Video Coding (VVC), you can decrease the consumption data for the display technologies 4K and 8K.
This new standard is a gift for those who have slower connections, as it would help improve the video in a higher quality, with no pauses for buffering.
“H. 265 requires approximately 10 gigabytes of data to transmit a video ultra high definition [4K] 90 minutes,” explains a press release. “With this new technology, you only require 5GB to achieve the same quality”.
The University of Cambridge who was also following those studies, commented that, “Para video broadcasting 8K in a reliable manner, the tests have indicated that the homes would require connections to the Internet capable of more than 85 megabits per second (Mbps), which is beyond what many properties they have today. However, this has the potential to fall to 40-50Mbps, more manageable if H. 266 takes off.”
Ben Wood of the consulting firm CCS Insight said in a BBC what are the requirements for a codec to be successful:
“The history of the codec is always the same: they all want to get videos of better quality in a more efficient state, but the challenge is to get people to adopt it. To be successful, a codec, you should get a wide adoption of all the key players. And decide to support one can be a religious decision,” he explained.
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