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Are we facing the end of the hegemony of Instagram?


aplicación TikTok ejecutándose en un celular

A good photo with a spectacular skyline, to be able to be in an island paradise, the moment that you boarded the plane, to be able to be to a exotic destination… we All know the ins and outs of Instagram and how this social network has become a showcase in which to put our hand more beautiful. The representation of the triumph and happiness, of personal achievement, and why not, give a little bit of envy to our followers. This cult of vanity has become the main engine of the social networks, and some of the profiles come out to be grotesque in this sense, incorporating phrases, pseudo-profound to wrap more if it fits the profile in a mystical aura. Yes, we talk about Instagram, the phenomenon ‘social’ of the time.

But all this could have its days numbered, or that’s at least what you think a great source of solvent into the subject: himself Evan Spiegel, founder of Snapchat. The fire was started by the entrepreneur in an intervention in the framework of the Digital Life Design (DLD), in which he stated that TikTok (the popular heir of a Musical-ly) could dethrone Instagram. This apocalyptic prophecy we would sound like a joke not to be because it comes from one of the people who best know the industry, and also justifies his words.

The vanity as a propellant

Instagram en teléfono

What is certain is that the words of Spiegel have in your base: TikTok has displaced already to Instagram as a application most downloaded, and as suggested by Business Insider, has become a serious threat to Facebook. What exactly is going on? To understand this, we will travel very little in time to celebrate the launch of Instagram Stories. That was a giant step for Facebook in their struggle by a segment of the market in which it is fighting, precisely, with Snapchat. The coup was not definitive, but turned upside down the world of social networking.

However, both Snapchat as Instagram, too busy in their struggle, have not seen it get to a third rival that can be worn all: TikTok (once, the Musical-ly) is the tool of the majority of the call Generation Z, occupied by teens and pre-teens of our days. Why is this emerging niche of users is giving back to Instagram? According to Spiegel, TikTok offers a reward still higher than those who seek to feed the vanity and what is Instagram or TikTok if not that?

What Facebook is in trouble?

Zuck en el escenario
Christophe Morin/Getty Images

Spiegel takes its particular vengeance to say something that makes a lot of sense: TikTok, for your setup, it is a platform in which its users are recording video doing what they know best: singing, dancing or any other talent you want to demonstrate. In this tool the reward is more rapid and there is no doubt that it encourages much more creativity and talent; one cannot say that the same thing happens with Instagram, where any photo can be used to show your followers what you’re doing that moment.

If you remember, just a few months ago that Facebook announced the concealment of the ‘I like’ on Instagram with the aim of curbing the psychological impact it could have on certain users, a low level of facebook likes; however, with that decision, we overlooked the other causes that entered into Facebook at the time of adoption of this decision: “to increase the quality of the content”. And now we understand the keys of this measure: to better content, more feedback on the part of the followers and a greater coupling to the product.

What is certain is that Facebook, as of today, does not have much to do to reverse this trend. Maybe buy TikTok? This would be the quickest way to solve the problem, but it seems that they tried and it was not possible. It is rumored that the real Mark Zuckerberg spent six months of his time in 2016 to try to acquire-without success, of course – a Musical-ly, vaticinando what was to come.

And now what?

Instagram is stirred like a cat belly up to dodge the indentation of users from one platform to another, and we are confident that Facebook will delight us with new features and acquisitions. And it will be an epic battle. What will happen? It is very difficult to know because of free will that governs the interests of generations and they do manage a product on the internet is virtually impossible.

What we are sure of is that Facebook will not give this war up for lost, at any time, and it is worth remembering that the brand he leads with an iron hand lists downloads from all app stores of the world with its various apps. The most logical thing is that Zuck and his team to continue expanding stubs to see if they can bend the will of the owners of TikTok, and if this is not possible, be ready to have a ‘tiktok’ added to Instagram as a spin-off product or parallel.

The views expressed here are those of the author and do not reflect the beliefs of Digital Trends.

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