The resurgence of the movements of the 60’s has been, in part, possible thanks to the proliferation of social networks and the stories viral. Movements such as #BlackLivesMatter and #MeToo have I to put in the mouth of all the rights of the african americans in the united States and women around the world. If you’re wondering why have a hashtag (#), it is precisely because the platforms of digital communication have allowed the issues of social justice can be consolidated and that people in different corners of the world can converge to talk about a common issue that is affecting you.
But it is precisely those who have facilitated the change of ideas are in the eye of the hurricane. While their people have been targeted by a bias liberal, Apple has managed to enrage the most liberal. This 6 September, The Guardian reported that a contractor of Apple revealed that the firm has a guide that indicates to the developers of Siri block the word “feminism”. Is more, if you ask Siri if it is feminist, you answered as follows: “I Believe in equality and treating people with respect”.
The documents cited by the british newspaper also suggest “changing the subject” and not to promote the “interaction”, to finally “inform”. Apple defends itself by saying that it is seeking to be as neutral as possible.
The Google Assistant gives the answer to the most passionate and even includes an emoji of fist to finish the sentence “I Believe very strongly in equality, so I definitely consider myself a feminist”. Alexa, a bit more reserved, gave a short answer, but to the point: “Yes, I believe in gender equality”.
It is difficult to understand why the decision of Apple. The technology is characterized by a large gender gap in senior positions. Avoid the use of the word “feminist” in your virtual assistant (who has a female voice by default) does not speak well of a company or the minds behind its development.
In 2019, a technology company is obliged to take a strong stance against these issues more controversial than they are. To be neutral is to ignore that there are problems such as the gender pay gap , or the “glass ceiling“. Just as they did Google and Amazon, Apple must be defined. In the end, their products are made for all, without distinction of sex.
The views expressed here are those of the author and do not reflect the beliefs of Digital Trends.
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